START UP - NEW BUSINESS
CHALLENGE PETROLEUM - NEW ZEALAND

MATT HEAP: FINANCE DIRECTOR
JO DUNDON: MERCHANDISE MANAGER

Fletcher Energy gained government approval to enter the NZ petroleum retail market. The strategy was to "CHALLENGE" the major oil companies in the local New Zealand market by offering cheaper fuel at the pump and exceptional service.

Matt was responsible for building the finance and operational team, ensuring the implementation and integration of all systems were fiscally robust and provided timely and accurate reporting. Jo lead the development and execution of brand and category strategy for the convenience stores, enabled smooth site set up including store schematics, performance measures and reporting, reorder and purchasing, marketing plans, supplier relationship and service standards.

Challenge Petroleum successfully launched 7 high volume sites on the same day, then launched an extensive independent owner network of over 40 independent sites.

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