OPERATIONAL EXCELLENCE
BENDON / JAWAD FRANCHISE - UNITED ARAB EMIRATES

MATT HEAP: RETAIL PROGRAM MANAGER

Bendon had established a franchise channel in the United Arab Emirates. The Jawad Group is an established franchisee with over 50 brands. Matt was asked to review the integration and operations of the two businesses to ensure the growth plan for the franchise channel was sustainable given the supporting systems and processes.

Working closely with the Bendon retail, logistics and technical teams an operating model was developed that enabled both businesses to grow the channel to 15 stores over a 3 year period. Matt developed the operational relationships between the companies ensuring cultural differences were considered and that appropriate reporting channels were established to provide visibility of management data to key parties.

The franchise model was a phenomenal success and became Bendon’s highest % contribution channel.

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